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SEO Definitions

Alt Image Tag	Search engines cannot see images on a web page. The <img> tag defines an image in an HTML page. The alt attribute is an attribute of the img tag and is meant to be an alternative for non-visual browsers when they come across images. The alt attribute text should function as a “stand in” in the event that the image itself is not available.

Blog	A blog is a discussion or informational site published on the Web and consisting of entries (“posts”). Short for Web log, a blog is a Web page that serves as a publicly accessible journal for an individual or company. Blogs enable the author to write short, informative articles to share their knowledge, offer opinions and provide service.

Content Curation	Gathering, collecting, organizing and online presentation/ sharing of content related to a particular theme or topic. Content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. Videos, articles, pictures, songs, or any piece of online digital content that can be shared can be curated.

HTML	HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. The markup tells the Web browser how to display a Web page’s words and images for the user.

Keyword	Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages. Whenever you search for something using a search engine, you type keywords that tell the search engine what to search for.

Link Building	To earn trust and authority with the search engines, you’ll need inbound links pointing to your site. Link building is an art. One critical way to build more links is the creation of worthy material (great content) and the ability to create awareness about it.

Meta Descriptions	The meta description tag is intended to be a brief and concise summary of your page’s content. Important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.

SEO	SEO stands for “search engine optimization”: is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results. It’s a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Title Tag	A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content). Title Tags show up in both the top of a browsers chrome and in applicable tabs. They also show up in search engine results.